Birth-ease Ltd abides by and are compliant with the Data Protection Act 1998 (herein referred to as “The DPA”) and the General Data Protection Regulation (herein referred to as “The GDPR”) which came into effect on 25th May 2018. Birth-ease Ltd are committed to keeping buyers’ personal information secure and confidential. Lawful Basis for Processing Personal Data For the purposes of The GDPR, Birth-ease Ltd is the Data Controller and processes all personal data lawfully, fairly and in a transparent manner. Under Article 6 of The GDPR, the lawful basis on which Birth-ease Ltd processes personal data received is that of “Contract” - whereby processing is necessary in order to fulfill buyer orders and enquiries.
Birth-ease Ltd retains information provided, such as transaction information for internal financial accounting purposes. It is a legal requirement to retain this information for a period of 7 years. Birth-ease Ltd receive personally identifiable information from its customers only when it is voluntarily submitted by buyers when placing orders. The data Birth-ease Ltd receives can include: name, billing address, delivery name, delivery address, e-mail address, telephone number, date of order, items ordered, value of items ordered, chosen method of delivery. Birth-ease Ltd does not sell or rent personally identifiable information to any third party for any purpose.
How we use buyers’ personal information:
Birth-ease Ltd may use any personal buyer information to:
• process and dispatch buyers’ orders (where applicable)
• prevent and detect crime
•develop and improve our products
Birth-ease Ltd treats all information we hold about buyers as private and confidential. Birth-ease Ltd will not reveal any personal details or details concerning buyers’ orders to anyone not connected with us, unless:
• a buyer asks us to reveal the information, or we have a buyer’s permission to do so
•we are required or permitted to do so by law
• it is required by law enforcement, fraud prevention or credit reference agencies.
Birth-ease Ltd may share buyer personal information with our suppliers, service providers and other contractors only to fulfil orders buyers place with us.
Data Subject Access Requests:
Under The GDPR buyers are entitled to obtain from us (the Data Controller for the purposes of the GDPR) a copy of the data held concerning them and to have any inaccuracies in the data rectified. Birth-ease Ltd are obliged to provide this data to within 1 calendar month of the request and free of charge. However, Birth-ease Ltd has the right to refuse or charge for requests that are manifestly unfounded or excessive and repetitive.Contact DetailsTo exercise all relevant rights, queries or complaints please, in the first instance, contact Catherine Roberts, Data Controller, Birth-ease Ltd via email at [email protected] or you can contact the Information Commissioners Office on 0303 123 1113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.