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  • About Us & Privacy

    Birth-ease Ltd

    We are an e-shop focused on developing products specifically to help your pregnancy fitness and to help you experience a natural, active birth. Our ethos is to provide high quality products at excellent value for money with all the information and guidance an expectant mother needs to help get the most from the product and help her through the mystery and apprehension preceding labour and birth. Each product has been carefully selected because of the real benefits they offer to women in pregnancy and labour. All products are sourced from expert manufacturers in their field. We hope you enjoy shopping with us and wish you the very best for your baby’s birth.

    Catherine Roberts

    (Co-founder, Birth-ease)

    Privacy & GDPR - click here

    Birth-ease Ltd Privacy Policy

    Our privacy policy sets out what personal buyer information Birth-ease Ltd receives from our customers, how we use it and under what circumstances, if any, we will share it with other parties.

    Birth-ease Ltd abides by and are compliant with the Data Protection Act 1998 (herein referred to as “The DPA”) and the General Data Protection Regulation (herein referred to as “The GDPR”) which came into effect on 25th May 2018. Birth-ease Ltd are committed to keeping buyers’ personal information secure and confidential. Lawful Basis for Processing Personal Data For the purposes of The GDPR, Birth-ease Ltd is the Data Controller and processes all personal data lawfully, fairly and in a transparent manner. Under Article 6 of The GDPR, the lawful basis on which Birth-ease Ltd processes personal data received is that of “Contract” - whereby processing is necessary in order to fulfill buyer orders and enquiries.

    Birth-ease Ltd retains information provided, such as transaction information for internal financial accounting purposes. It is a legal requirement to retain this information for a period of 7 years.  Birth-ease Ltd receive personally identifiable information from its customers only when it is voluntarily submitted by buyers when placing orders. The data Birth-ease Ltd receives can include: name, billing address, delivery name, delivery address, e-mail address, telephone number, date of order, items ordered, value of items ordered, chosen method of delivery. Birth-ease Ltd does not sell or rent personally identifiable information to any third party for any purpose.

    How we use buyers’ personal information:

    Birth-ease Ltd may use any personal buyer information to:

    • process and dispatch buyers’ orders (where applicable)

    • prevent and detect crime

    •develop and improve our products

    Birth-ease Ltd treats all information we hold about buyers as private and confidential. Birth-ease Ltd will not reveal any personal details or details concerning buyers’ orders to anyone not connected with us, unless:

    • a buyer asks us to reveal the information, or we have a buyer’s permission to do so

    •we are required or permitted to do so by law

    • it is required by law enforcement, fraud prevention or credit reference agencies.

    Birth-ease Ltd may share buyer personal information with our suppliers, service providers and other contractors only to fulfil orders buyers place with us.

    Data Subject Access Requests:

    Under The GDPR buyers are entitled to obtain from us (the Data Controller for the purposes of the GDPR) a copy of the data held concerning them and to have any inaccuracies in the data rectified. Birth-ease Ltd are obliged to provide this data to within 1 calendar month of the request and free of charge. However, Birth-ease Ltd has the right to refuse or charge for requests that are manifestly unfounded or excessive and repetitive.Contact DetailsTo exercise all relevant rights, queries or complaints please, in the first instance, contact Catherine Roberts, Data Controller, Birth-ease Ltd via email at [email protected] or you can contact the Information Commissioners Office on 0303 123 1113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.

    LINKS - click here


          birthball.nl Birth Ball specialist in the Netherlands

     Antenatal Exercise& Care

          The Midwifery Centre Private Pregnancy Healthcare, Antenatal care, Postnatal care
    - Hare Hatch, Berkshire
          Perfectly Pregnant Website for Pregnant Mum's who care about their pregnancy fitness
          Harmonious Birth Doula Services in Birmingham
          Sunfish Yoga & Therapy Ashford, Kent. Birthlight and Dru yoga teacher. Reflexologist and Jin Shin Jyutsu practitioner
          Maternity at Home BLOG: Everything about Maternity from an experienced mother


    National website for HypnoBirthing® - Find your nearest practitioner
          The Mulberry Clinic Hypnotherapy & EFT
          Hypnobirthing4u HypnoBirthing® Specialists
          Hypnobirthing Babies HypnoBirthing® Specialists
          Your Birth Right HypnoBirthing® Specialists
          HypnoBirthing in the East Midlands HypnoBirthing® Specialists :antenatal classes, preparing for an easier, more comfortable natural birth. Taught in the Notts / Derbyshire area
          Desidera Therapies Hypnotherapy & HypnoBirthing® in Essex
          Divine Intentions HypnoBirthing® in Warwickshire
          West Cornwall Birth Support Natal Hypnotherapy™ weekends and private antenatal sessions in Cornwall
          HypnoBirthing Ayrshire HypnoBirthing Ayrshire - the busiest HypnoBirthing practitioner in the south of Scotland.
          Baby Coach HypnoBirthing, Baby Massage, Baby Yoga and coaching for parents
          HypnoBirthing Hertfordshire One-stop resource for information on qualified practitioners, group classes and FREE Information events across Hertfordshire
          Mellow Mama HypnoBirthing courses in Cheltenham, London, Birmingham and Bristol

    Retailers & Services

          The Pregnancy Photographer Because every bump is beautiful, every pregnancy unique.
          Harmony Reflex Calming & Relaxing Reflexology Treatments in Surbiton, including reflexology for Babies.
          Blooming Bumps Maternity Clothing Resellers - Second Hand Maternity wear
          Crash Bang Kids Crash Bang Kids keep your family safe in the sun with 100+ SPF UV wear and warm in the sea or pool with wetsuits and baby warmers. Lots of fun toys and holiday accessories too
          Tums to Tots Sells a range of quality and award winning maternity essentials for mums with bumps through to popular baby toys, travel and nursery items

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